MCS studies the best strategies to communicate at the airport, selecting the most suitable positions to reach your target. Prestigious images in large format at the busiest areas of the airport to come in contact with an elite target that moves for business and leisure time. Permanent signs, fortnightly billboards, circuits studied in specific areas aimed at a specific target.
Billboards and Airport Advertising.MCS develops the most effective strategies for airport communication, carefully selecting the best locations to reach your target audience. Prestigious, large-format visuals placed along key passenger flows within the airport connect with a high-end audience traveling for both business and leisure. Options include permanent signage, bi-weekly poster campaigns, and custom circuits in specific areas designed to target defined demographics.
Video Lcd installations – videos in high resolution. High quality LCD video systems, positioned in strategic areas that get the attention of passengers, with dynamism of movies and a strong emotional impact. The very high resolution brings out all the details of the images making them unique. Circuits present in all areas of large transit, check-in, departures, arrivals and eat and shop areas.
Aeropoint – Exhibition Areas – Corner for the promotion of services and products – Hostess. The use of exhibition areas inside the airports has great impact on people, with very visible protected areas where we can display cars, motorcycles, windows for products and services. Branded corners with hostess and stewards dressed in theme.
Sampling. Sampling allows direct contact with the public across all airport areas, making it ideal for distributing informational materials and promotional merchandise. The service is carried out by authorized staff with experience in handling the necessary permits to operate within airport zones. Distribution can be enhanced with the use of custom-branded display stands.
Minimum duration: 5 days.
The Milan-Malpensa airport is the main airport in north of Italy and the second largest airport in Italy for passenger numbers (over 19 million), of which 17 million in international routes. It consists of two Terminals: Terminal 1, open to air traffic in 1998, used for domestic, international, intercontinental and charter flights; Terminal 2 dedicated to low-cost traffic. Malpensa Airport has quickly conquered the summit of the best international airports, guaranteeing quality services and new technologies. Malpensa connects the most important European cities and is constantly expanding every year to new major air terminals worldwide. Bergamo Airport – Orio al Serio, also known as Milan Airport – Orio al Serio and with the commercial name “Il Caravaggio International Airport”, is the first in Italy for the number of passengers of “low cost” flights over 11 million , and it is in second place for quality services and in the top ten of the best low cost airports worldwide.
The Milan-Linate Airport, named after Enrico Forlanini, is the third largest airport in Lombardy for a passenger volume of over 9.5 million. It welcomes national and short-haul European traffic. Also from this airport take off several low cost airlines. Turin Airport dedicated to “Sandro Pertini” the seventh president of the Italian Republic, in charge from 1978 to 1985, is equipped with a modern infrastructure, not congested, renewed during the Turin Winter Olympics 2006, able to offer comfort and security to over 5 million passengers. Torino Caselle is the Piedmont Airport, serving one of the most important areas of Europe in terms of population, resources and added value. Consolidated Italian and foreign companies that trade all over the world are based in Turin and Piedmont.
One of the main activities of Mcs is advertising in airports in Italy and abroad. Millions of affluences that transit in a limited area creating a very high concentration index, thus making communication campaigns very effective. Special systems, luminous signs, rotors, maxi sheets, maxi posters, promopoints and direct marketing are the best solutions to communicate. The cost of advertising at the airport is related to the contact generated by the large flows of passengers and escorts. The target of Italian airports in recent years has become increasingly heterogeneous made up of over 164 million passengers, without taking into account the millions of escorts. Regular visitors are opinion leaders, managers and entrepreneurs, a target that is very receptive to the communication.
Mcs depending on your target we help you to select the right locations and consequently the best facilities dedicated to your advertising at the airport. It is possible to promote product campaigns, new services, study a communication dedicated to the brand or direct marketing.