One million two hundred thousand people move every day in the Milan Underground. Use, for communication campaigns, a vehicle that transits and stops in 94 stations for more than 18 hours a day guarantees a widespread presence and great visibility. The Milan Metro is the first underground network in Italy, spread over four lines for a total of about 80 km with 94 stations in operation.
Underground chart in Milan
The Milan Underground moves about 31 million passengers yearly on its 230 trains. It is a thick network serving the city of Milan and part of its suburbs, the backbone of the ATM public transport company. About 65 km of network are underground, the rest are raised in three lines: red, green and yellow.
The Milan, Brescia, Turin, Genoa and Rome undergrounds.
A thick underground network that connects the most important stations of the great Italian cities. Fixed and mobile installations along waiting and transit areas, LCD screens guarantee the visibility of high quality promotional films.
The Target:
The public is mainly made up of young people or young adults. The subway is the most popular means of transport in big cities. The protected environment and the morphological characteristics of the space lead to a particular use of the advertising: the size, the quality, the proximity of the systems and the lack of disturbing elements guarantee good impact on people.
Total movements in 14 days:
In-Car Advertising Signs in Metro Carriages
Inside the metro carriages, various highly effective advertising solutions are available—ideal for campaigns aiming to achieve high-frequency visibility. Positioned directly in front of passengers’ eyes, the hanging signs suspended from handrails (playfully nicknamed “pendolini” by non-industry folks) are impossible to miss. Additional signs are placed above the windows and on the side doors of the carriages.
Sales format: campaigns from 14 days up to 12 months.